Draft · LeadScale Website 0.5.3 · A-04 · / · not for publication

25 yearsFounded in the UK in 2001Programmes run on the LeadScale Engine™

Book a discovery call

B2B and B2C

Lead generation, run on technology we built

We generate leads and run demand programmes. Our own LeadScale Engine™ moves lead and customer data from capture to the systems your team uses.

You set the outcome. We handle the rest.

1M+ leads checked a year

Book a discovery callExplore the LeadScale Engine

LeadScale Engine™

  1. Inputs

    Forms, events and existing records

  2. Throughputs

    Checks, enrichment and routing

  3. Outputs

    Your CRM and other systems

Technology built and owned by LeadScale.

Records come into the LeadScale Engine™ from forms, events and existing records, pass through checks, enrichment and routing, and go out to your CRM and other systems.

Clients we have worked with

  • BMW
  • Intel
  • Pleo
  • Salesforce
  • Samsara
  • Vodafone

The LeadScale Engine™

We built the Engine to move lead and customer data from where it is captured to the systems that use it. Records come in from websites, forms, events and existing records. They go out to your CRM, marketing automation or whichever destination your programme needs.

On the way through, the Engine can check contact details, identify duplicates and add information to records. Every lead goes through four quality checks, finishing with a review by one of our team. The criteria, technical sequence and handling of exceptions are agreed with you for the work being done.

Our technical team sets up the connections and delivery with you. For a new enquiry, checks can begin on the form itself. For an existing dataset, the starting point is the fields and source information it already has. You can use the Engine without buying a managed programme.

The LeadScale Engine: inputs, throughputs and outputsRecords come into the LeadScale Engine from website capture, forms, events, ecommerce, your CRM, media lead-gen forms and file or API transfer. On the way through, records can be checked, enriched and routed, with the next step following the programme's rules, and are delivered to your CRM and other systems.InputsI1Website captureI2Form buildersI3Webinar & eventI4Ecommerce & paymentsI5Records from your CRMI6Media lead-gen formsI7Inbound API, email and SFTPThroughputsT1Validation and verificationT2Enrichment and appendT3Orchestration workflowsNEXT STEP FOLLOWSPROGRAMME RULESOutputsO1CRM & marketing automationO2Advertising audiencesO3ESP and SMSO4Downloads and exportsO5Cloud storage & retrievalO6Outbound API, email and SFTP

Inputs

  1. I1Website capture
  2. I2Form builders
  3. I3Webinar & event
  4. I4Ecommerce & payments
  5. I5Records from your CRM
  6. I6Media lead-gen forms
  7. I7Inbound API, email and SFTP

Throughputs

  1. T1Validation and verification
  2. T2Enrichment and append
  3. T3Orchestration workflows

Outputs

  1. O1CRM & marketing automation
  2. O2Advertising audiences
  3. O3ESP and SMS
  4. O4Downloads and exports
  5. O5Cloud storage & retrieval
  6. O6Outbound API, email and SFTP
Records come into the LeadScale Engine, move through it, and go out to the systems you name.
  • Over 99%of our Services work runs through the Engine.
  • Used in our own businessLeadScale Labs, the group's publishing business, uses the Engine for its own data collection and commercial activity.
  • LeadScale Engine is ISO 27001 certified and a LinkedIn Marketing Partner.

How the Engine works Input and delivery connections Technical setup and data services

LeadScale ONE

One line. One price. One business day.

For media agencies: content syndication from 100+ vetted sources, bought as one line. LeadScale ONE gives agencies access to specialist audiences for their clients without the work of onboarding, pricing and reconciling each source separately.

See LeadScale ONE Read the LeadScale ONE announcement

Four problems we work on

For advertisers, agencies, publishers and data owners.

  • Leads your team cannot use.

    Check contact details, identify duplicates and test responses against your criteria before they reach the people following up.

    ~25% of publisher records fail our checks before a client is billed for them. Average across LeadScale programmes. How we check leads.

  • Too many suppliers to manage.

    Our managed lead generation team coordinates sourcing and delivery across the programme, working to your brief and the agreed specification.

  • No proof of where a lead came from.

    Records created through the Engine carry their source, a timestamp, lineage and a consent audit trail. For imported records, start with the evidence available.

  • Data with no clear commercial use.

    Count which records match a buyer's requirement, then set up the checks, enrichment and delivery needed to supply that set.

Client work

What client programmes changed

  • 1.7xlead conversion against a long-standing incumbent, in the client's own measure. Global CRM platform, through its agency.
  • $240kpipeline from one $30k content syndication campaign, with a 93.8% MQL rate. Fintech platform, via a digital agency.

Explore our case studies

Discuss your next programme

Bring your audience brief, or describe the data flow you need to improve. We will work through the sources, checks and delivery with you, then agree what LeadScale would do.

Bring us one campaign and we will show you what is in it.

Send us a sample of leads from a recent programme and we'll run them through LeadScale Engine. You get a short report showing how many we would have rejected and why, how many we would have corrected, and how much of your target account list the leads cover, and we talk you through it.

Book a discovery callGet a free lead audit

There's no retainer or minimum spend for lead generation, and you only pay for leads that pass our checks.