Managed by LeadScale Services. Sent from a dedicated sending domain set up for your programme.
A short email sequence in your brand, managed by our team, so new contacts hear from you soon after they download your content. Email nurture is added to a content syndication programme, and we plan the two together.
From download to follow-up
When content syndication turns an unknown buyer into a known contact, the next step is usually a nurture sequence. We run that sequence for you, with your branding and sign-off, so new contacts receive a consistent follow-up soon after downloading your content.
We agree the content brief with you and build the HTML emails if you need us to. Our team handles the sends and reporting, using a sending domain we set up for the programme.
The sequence is timed alongside your LinkedIn and display activity, so the same people see one consistent message across channels.
The sequence and its reporting
A short sequence.
Typically three to five emails, paced over four to six weeks.
Your branding and approval.
Emails carry your brand and sign-off.
HTML build when needed.
Our team can build the emails as part of the work.
Managed sends.
We handle sending throughout the sequence.
Account reporting.
Opens, clicks and engagement are reported by account.
Your input is the content brief, branding and sign-off. LeadScale manages the sequence through sending and reporting, with the work quoted when we plan the programme with you.
Timing and audience engagement
Two weeks from signing off the content brief to the first send. The sequence then typically runs over four to six weeks. LeadScale programme design.
Contacts who engage can be prioritised in your LinkedIn and display audiences, joining them within 48 hours. LeadScale Engine™.
Reviewing an existing sequence
Needs approval
If your team already runs nurture and wants a review of the follow-up, our demand generation consulting service covers lead nurture audits.
End
Bring us one campaign
We'll show you what is in it. Tell us about the content syndication programme and the follow-up you want our team to handle, so we can plan the sequence alongside it.