Platform
Data ready for your systems
LeadScale Engine™ checks, enriches and routes lead and customer data from capture to the systems your team uses.
1M+ leads checked a year · Over 99% of LeadScale Services work runs through the Engine · ISO 27001 certified
Your priorities
Start with what you need
Connect our CRM and marketing systems
Technical data services →
Every lead checked before delivery
How we check leads →
Exclude existing customers and duplicates
Deduplication and suppression →
Fill the gaps in our records
Data enrichment →
Keep evidence of each lead's origin
Consent and provenance →
Send our records to several systems
Ecosystem orchestration →
Same checks for our own channels
LeadScale Engine licence →
Data quality
Every lead feeds the next step
The leads entering your CRM and marketing automation shape scoring, nurture and advertising audiences. A duplicate, an incomplete record or an incorrect contact detail affects the work that follows.
The Engine checks each lead against your programme’s specification before delivery. Your suppression lists and existing customers are applied across media partners, with duplicates removed across partners and against records you already hold.
Our technology
Built and owned by LeadScale
LeadScale built and owns the Engine. It runs in the LeadScale group’s publishing business for its own data collection and commercial activity, as well as in the programmes we deliver for clients.
The Engine works with business and consumer data. It can enrich and score records, apply programme filters and route them through several systems.
Checked
Every lead goes through four quality checks, finishing with a review by one of our team.
Connected
Our technical team sets up and tests each connection with you.
Secure
LeadScale Engine is ISO 27001 certified.
Your data flow
From capture to your systems
Records enter from forms, events, media and existing systems. Every lead is checked, and the programme sets the other work the records need: deduplication, enrichment, scoring or routing.
Records go out to your CRM, marketing automation and other destinations. Checked leads and target accounts can also join LinkedIn and display audiences, usually within 48 hours of the first verified leads arriving.
- Forms and eventsWeb forms and registrations
- MediaPublishers and media sources
- Existing systemsRecords already in systems
- CRM and marketing automationLeads and customer records
- Other destinationsSystems your team uses
- Advertising audiencesLinkedIn and display audiences
How the Engine works Explore its capabilities Inputs and delivery routes
Lead quality
Every lead checked
Every lead goes through these four quality checks, including leads from channels you run yourself. The criteria come from your programme.
- Data hygiene Fake names, profanity, malformed and incomplete records removed.
- Contact verification Email, phone and domain checked against several sources.
- Spec and duplication Job title, function, target accounts, suppression and company caps.
- Human verification On business contacts, a person checks the role and company are real and current.
SmartForms code added to your web forms stops fake and nonsense entries before submission. Customer-data and migration work uses the processing agreed for those records.
What the four checks cover Lead validation: the technical flow
Your Engine login
See your programme as it runs
Every client gets an Engine login, including teams that license it for channels they run themselves. You can work from three views:
- Campaign view: delivery against plan, spend, and every rejected lead with its reason, with figures broken down by publisher, placement and date range.
- Account engagement: the accounts reached through content syndication, email and display, their engagement and the cost of each channel.
- Contact and account profiles: roles, seniority, career history and content downloaded, with account summaries and draft messages for your team to edit.
If you share CRM data with us, you can also see where each account’s leads sit in your funnel.
Your systems
Connects to what you already use
CRM and marketing automation
Connections include Salesforce, HubSpot, Marketo and Eloqua, and any other CRM or marketing automation platform, with or without an API.
Advertising audiences
LinkedIn and demand-side platforms; LeadScale Engine is a LinkedIn Marketing Partner.
Intent data
Feeds from media partners or your own feed, including Bombora, 6sense and Demandbase.
Enrichment data
Data for contact and account profiles.
Lead platforms
Connections include Integrate and Convertr.
Webinar platforms
Connections include Zoom, Microsoft Teams, GoToWebinar, ON24 and BigMarker.
Website capture
Routes include SmartForms, the IP Reveal pixel and form builders.
Files and other routes
Routes include API, email, SFTP, cloud storage and downloads.
Our technical team sets up and tests each connection with you. For the supported inputs, delivery routes and named connections, see Integrations.
Security and data
Clear responsibilities for your data
LeadScale Engine is ISO 27001 certified, certificate 18666 (see certification scope). Programmes run to GDPR and UK GDPR, CASL, and CCPA requirements.
Each publisher is the controller of the data it collects. LeadScale acts as processor or sub-processor for you, or for your agency where the agency is the controller.
All lead data belongs to you and is delivered into your CRM or marketing automation platform. See compliance and governance for evidence and responsibilities in more detail.
Working with us
Use it for channels your team runs
You choose which parts LeadScale runs. If your team already manages a channel such as display, you can license the Engine to check, connect and report on it alongside the parts we run.
If you want us to run the programme, explore Services: managed demand programmes and technical work using the same technology.
In use
Used in the work we deliver
- 1M+Leads checked a year.
- Over 99%Of LeadScale Services work runs through the Engine.
- ISO 27001LeadScale Engine certification, certificate 18666.
Talk through your data flow
Bring the sources your records come from, the work they need and the systems they must reach. We’ll discuss the connections and responsibilities with you.
If lead quality is your starting point, send a sample for a free audit of rejections, corrections and target account coverage.