About LeadScale
LeadScale is a UK business founded in 2001, with a long history in lead generation, content syndication, media and related managed demand services. It also built and owns the LeadScale Engine™, the technology used to process lead and customer data.
LeadScale is a UK business founded in 2001. LeadScale Group is the holding company for legally separate businesses including LeadScale Services, the LeadScale Engine, LeadScale Labs and LeadScale Inc. Services runs demand programmes for clients, the Engine processes the data, Labs is a publisher, and LeadScale Inc supports clients in the US. Robin Caller is chief executive.
How LeadScale is organised
LeadScale operates through several legally separate companies under LeadScale Group.
For a client buying managed demand services, the relevant business may be LeadScale Services or, in the United States, LeadScale Inc. The LeadScale Engine provides the technology used to process the data, while LeadScale Labs operates as a publisher.
Those roles are connected, but they are not interchangeable.
LeadScale Group and its businesses
LeadScale Services
LeadScale Services runs demand programmes on behalf of clients.
Over 99 per cent of that work runs through the LeadScale Engine, so the technology is part of how LeadScale delivers most Services programmes rather than a separate layer added afterwards.
The LeadScale Engine
The LeadScale Engine processes lead and customer data.
LeadScale built and owns it. Depending on the work being done, the Engine can check, enrich, score, route and deliver records before they reach the systems that will use them.
The detailed product and processing model belongs on the LeadScale Engine page.
LeadScale Labs
LeadScale Labs is a publisher.
It runs on the LeadScale Engine on its own account, using the same underlying technology outside the managed programmes run by LeadScale Services.
LeadScale Inc
LeadScale Inc is LeadScale's US subsidiary. It supports clients in the United States.
Founded in 2001
LeadScale was founded in 2001.
Its work has long included lead generation, content syndication, media and related managed demand services. The technology has developed alongside that work, with the LeadScale Engine becoming increasingly central to how LeadScale processes and moves data.
LeadScale Services, the LeadScale Engine, LeadScale Labs and LeadScale Inc are separate businesses within LeadScale Group.
Who leads LeadScale
Robin Caller is LeadScale's chief executive.
Book a discovery call
If you want to discuss a demand programme, your data or how the LeadScale Engine could fit the systems you already use, talk to the team.