Turning a data asset into revenue
Make a commercial proposition from the records you hold. LeadScale helps you test a specific use against the data, establish the eligible set and scope the processing needed to supply it.
LeadScale can help assess held lead and contact data against a commercial requirement. The Engine counts eligible records against a live specification and applies agreed validation, duplicate controls or enrichment. This establishes which part of the asset fits the requirement and what preparation it needs, providing a basis for discussing commercial use.
Describe the asset in terms of a buyer's job
A potential buyer needs information that helps it do something: reach a defined audience, meet an acquisition requirement or prepare a programme. Start by describing that use and the records needed to support it.
- Define the use. Identify who would benefit and the information they require.
- Inspect the asset. Establish the fields, sources and collection history available in your lead or contact records.
- Test the specification. The Engine can count eligible records against the live requirement, with gaps kept visible.
- Scope the supply. Agree checks, duplicate controls or enrichment, then assess the receiving system and delivery route.
Write a proposition a buyer can assess
Describe the offer in a concrete sentence: the relevant audience, the information available, the intended use and the preparation needed before supply. The eligibility count gives that proposition a defined set of records behind it.
For example, a potential customer may need contacts in a market you cover but require a field your dataset lacks. That creates two questions to resolve: whether the relevant audience is present and whether the missing information can be supplied through agreed enrichment.
Use those findings to shape the commercial discussion. For publishing businesses, publisher representation and data monetisation covers managed commercial work. Other data owners should discuss the arrangement needed for their asset.
Collection and commercial use in LeadScale's own business
LeadScale Labs originates and monetises first-party data using the Engine as its processing layer. The group's experience connects audience collection with the work required to process and supply records.
Establish the use before agreeing supply
Assess the intended use against the available source and consent evidence. Include the recipient, information to be supplied and delivery arrangement in that review.
Questions about the commercial opportunity
What if we have no buyer brief yet?
Describe a potential use and the information it would require. Compare that with the asset to develop a specification worth testing and a proposition worth discussing.
How does the count help with a price discussion?
It establishes the relevant inventory against the requirement. Price also needs a commercial basis, including buyer demand and the arrangement for supply. An eligibility count alone is not a valuation.
What if only part of the asset is relevant?
Assess that set against the requirement. A specific audience or field combination may be the useful proposition; the exchange should be scoped around it.
What use could your asset support?
Bring a description of the records and a potential commercial requirement. We'll assess the specification, preparation and delivery questions behind it.