Compare
LeadScale set beside the providers buyers shortlist with it, from each company's own published material.
LeadScale's comparisons put it beside other B2B demand generation providers, using each company's own published pages, read on a stated date. The current comparison is with DemandScience. It covers what each company is built around, where each is the better fit, and the questions worth asking both before you buy.
At the shortlist stage
Providers that sound alike.
You need the differences in how the work is done, stated in terms you can check against each company's own pages.
Questions public material cannot answer.
Pricing and lead quality are best put to each provider in writing, with the same questions to both.
Comparisons
LeadScale compared with DemandScience.
DemandScience builds around choosing which accounts to pursue; LeadScale around the records that reach your CRM. Both run managed content syndication.
How each comparison is built
Each company's own material.
The other company's published pages, read on a stated date, and LeadScale's own documentation. No secondary comparison sites.
Their claims in their words.
What the other company says about itself appears in its own words.
Where the other company fits better.
Each comparison names the buyers the other company is likely to suit.
What cannot be compared.
Where there is no shared public basis, as with pricing and lead quality, the comparison says so and leaves it out.
Evidence from programmes
A CRM company that cut its cost per lead.
New publishers vetted and run alongside the client's existing four, and LeadScale took over managing the partners.
Everest: accurate data at the first touch.
Records checked at the moment of capture and failures turned away before delivery.