Reach your buyers on LinkedIn
We build LinkedIn audiences from your verified leads and target accounts, and report on the results account by account.
People who download your content can keep seeing your brand on LinkedIn while they make up their minds. We retarget verified leads from your syndication programme and reach other people at your target accounts.
Powered by LeadScale Engine™, a LinkedIn Marketing Partner.
Audiences built on checked data
The starting point is the verified leads from your content syndication programme and the accounts you want to reach. We also reach people at companies found by IP Reveal, which identifies visiting organisations.
Audiences are usually ready within 48 hours of the first verified leads arriving. We leave out contacts who don't match your ideal customer profile. Your programme can also include removing people from the audiences once they convert.
Leads from LinkedIn Lead Gen Forms go through the same checks as any other lead. You see results by account as well as through LinkedIn's own metrics.
The same checked data can support display campaigns across the web. When the channels run together, people who download your content continue to see your brand on LinkedIn and display.
Programme evidence and research
29% to 47% Manager+ share of leads, with MQLs up 26%. Industrial automation software company. In the Copia Automation programme, LeadScale refined targeting and ran paid search and social campaigns. The reported results came with an increased budget.
25–30% of LinkedIn-generated leads we usually find unfit. LeadScale programme data.
6x higher likelihood of conversion in LinkedIn's comparison of audiences seeing both brand and acquisition messages with those seeing one message type. LinkedIn Marketing Solutions.
See engagement by target account
Account reporting brings the activity against your target list into view. Alongside LinkedIn's own metrics, we report engagement by target account across LinkedIn, content syndication and display, using the data supplied for the report.
Already running LinkedIn yourself?
Try our account engagement report free for three months. Give us read-only access to your ad account and, if you like, lead files from your content syndication suppliers and your display data. We'll report engagement by target account across the activity you share.
The first report is usually ready within a week.
Planning the work
Media and management are scoped to your plan and quoted with the rest of the programme. If you need creative, landing pages or wider campaign management, our paid social service covers that work on LinkedIn and Meta.
Bring us one campaign
We'll show you what is in it. A free lead audit can include leads from your LinkedIn Lead Gen Forms; the engagement report shows activity by target account. Get a free lead audit ·