Buy syndication as one line
LeadScale ONE
One line. One price. One business day.
Content syndication from 100+ vetted sources for your agency's clients, with one specification, one creative and one purchase order.
LeadScale ONE gives media agencies access to specialist audiences without the work of onboarding, pricing and reconciling each source separately. We manage the allocation across sources to deliver your volume by your date.
Every record is checked by LeadScale Engine™. The offer is priced to support your mark-up, with teams in the UK and US.
Specialist audiences, less admin
Specialist sources reach buyers the largest publishers often don't. Each source you add to a plan also needs due diligence, onboarding, a price, creative sign-off and its own reconciliation. Quality varies from one to the next.
LeadScale ONE puts more than 100 approved sources behind a single line on your plan. You send one specification, approve one creative and raise one purchase order. Our team handles the sourcing and delivery.
From specification to launch
- Send your specification. Give us the audience, geography, volume and date, plus a target account list and suppression file if you have them.
- Get a firm price next working day. We provide the price and the number of contacts available against your specification.
- Approve one creative and PO. You approve one concept creative and landing page, which we use across every source.
- Go live within one business day. This runs from your go-ahead, once assets, the PO and delivery setup are in place.
Your brand and source controls
Creative. You approve the concept creative and landing page before anything goes live. Every landing page carries your client's consent statement and privacy policy.
Sources. LeadScale ONE is blind by design: sources are not named in planning and reporting, which makes next-day pricing possible. The directory of approved sources is available on request, and you can block any source you don't want used. Every source has passed our due diligence and is re-audited every two years.
Data. Target account lists and suppression lists apply across every source, with deduplication and frequency control. Records are delivered into your CRM or marketing automation platform on the schedule you set.
Pay for accepted records only
Every record passes the Engine checks, finishing with a person checking it against your specification.
- Records that fail are never invoiced. Rejected records are replaced within the campaign flight.
- Over-delivery comes at no extra cost.
- Single touch, double touch, qualifying questions and BANT are available by email or telephone.
- ONE works with Integrate, Convertr and any CRM or marketing automation platform (see connection options).
- You have a named account manager and a named backup.
When you need every source named
If your client needs every source named in planning and reporting, LeadScale Services runs fully managed programmes on that basis. You can agree the publisher mix with our team as part of the programme.
For work across several channels, see our media planning and buying service.
In numbers
100+ approved sources behind one line on your plan. LeadScale ONE.
Across our programmes, delivered records average 99.8% accuracy to spec.
1M+ leads a year through LeadScale Engine, for brands and their media agencies.
LeadScale launched ONE in September 2026 (read the launch announcement).
Test us on a live brief
Pick one client and one region. Run ONE alongside your current supplier on the same specification and compare acceptance rates, target account coverage and on-time delivery. We'll price the brief by the next working day.