The lead problems LeadScale solves
For teams whose leads go wrong somewhere between capture and the moment sales acts on them.
Most of these problems share a cause: nobody wrote down what an acceptable lead is, or records are checked against that definition too late. LeadScale Services writes the definition into a specification with you before anything is bought, and the LeadScale Engine™, LeadScale's own software, checks each record against it before delivery.
Where leads go wrong
Sales will not accept the leads.
Some rejections are about the record and some are not, and each needs its own fix. Getting sales to accept your leads
Syndicated leads arrive but do not convert.
Faulty and off-brief records can be caught before delivery; a buyer who is not ready cannot. Syndicated leads that convert
Consent has to be proved months later.
Each record carries its source, a timestamp, the consent given and its lineage, the trail of where it came from. Consent and provenance
By organisation
Advertisers
You carry a pipeline number, and the leads arriving against it are argued over. Usually more than one fault is at work.
Getting sales to accept your leads.
When the reasons for rejection are not all about the data.
Syndicated leads that convert.
When syndicated leads arrive on time and in volume, and too few turn into anything.
Scaling demand without losing quality.
When the programme has to grow and quality slips as it does.
Agencies
Your clients set the acceptance criteria. On a LeadScale programme they go into the specification before anything is bought, and each record carries its source and the consent given.
Managed lead generation.
Having LeadScale run the programme.
How we work.
How the specification is written and held to.
Publishers
Audience data has to carry consent that holds up, stay accurate, and arrive in a state a buyer's systems accept.
The LeadScale Engine.
Available to publishers, with or without a managed programme.
Lead validation.
The checks a record can go through.
Data owners
You hold records collected for one purpose that could support another, and need to know what state they are in and what is missing.
Data enrichment.
Adding the fields your records lack.
Technical data services.
Connecting your systems to the Engine.
By role
Demand generation
Accountable for the number and for the sources feeding it.
Scaling demand without losing quality.
A programme under pressure to grow.
Content syndication services.
Syndicated leads a sales team will accept.
Legal and data protection
Signing off how records are handled before a programme starts, including whether what a person agreed to at capture can be shown later.
Lead validation.
What happens to a lead between capture and your CRM.
Proving consent on insurance leads.
The same sign-off for insurance buyers.
CMO
Judging whether a supplier can carry the programme: how long it has done this work, whether it owns its technology, and what its client work shows.
About LeadScale.
Who LeadScale is and how the companies fit together.
Case studies.
Programmes written up in full.
Buying groups
When a marketer, an operations lead and a data protection reviewer buy together, the specification is what they have to agree before any buying starts.
How we work.
What working with LeadScale involves.
By sector
Proving consent on insurance leads.
For insurance buyers who have to show consent on every lead they purchase.
Getting dealers to accept your leads.
For manufacturers whose dealers reject the leads passed to them.
What every programme rests on
A written specification.
What counts as an acceptable lead, agreed before anything is bought.
Checks before delivery.
Contact data and programme criteria, tested on the Engine.
A record of origin.
Where each record came from and what the person agreed to, carried into your systems.
Delivery into your systems.
By file, API or native integration. All integrations
Case studies
Copia Automation: paid search and social.
Paid search and paid social, run together for one client.
A CRM company that cut its cost per lead.
New publishers vetted and added, existing partners managed by LeadScale, and the cost per lead fell.
Everest: accurate data at the first touch.
Records checked the moment they were captured.