Expanding to the U.S.: LeadScale Unveils LeadScale Inc.
LeadScale announces U.S. launch.
London, United Kingdom: LeadScale Group, Ltd. today announced the launch of LeadScale, Inc to better serve B2B marketers in the US market. This is a major move for LeadScale on its mission to bring full transparency and control to demand and lead generation.
“The market is shifting in North America towards what we call the three bad B’s – blind blended brokers,” says Robin Caller, Founder & CEO at LeadScale Group, Ltd. “Advertisers do not know which sources the brokers use to get the data. The brokers bury the sources deeper by blending the data before supplying to the advertiser. This approach means that the advertiser has no idea how much they actually paid for each record and which sources are delivering the gold dust. This lack of transparency means that the advertiser has no control over the success of their demand and lead generation programs,”
To support this launch, LeadScale has made three key hires in America:
- Matt Levineas Commercial President most recently VP West Coast, The Marketing Practice
- Luke Schroeras VP New Business most recently Director of Sales, Digitalzone
- Savannah Muddas Account Director most recently Account Director, The Marketing Practice
Matt Levine says, “LeadScale solves the lack of trust & transparency in B2B marketing. Most advertisers don’t know the true cost of their marketing programs, don’t have visibility into their demand sources, and don’t know the true impact those programs have on their bottom line. LeadScale consolidates all demand into a single view for maximum control and impact. Coupled with the support of a world class team of B2B professionals, underpinned by a best-in-class technology platform LeadScale delivers complete transparency, control, pipeline acceleration and results.”
About LeadScale Group: LeadScale is a technology-driven services company specializing in demand and lead generation. LeadScale maximizes the business value of personal data through transparency, validation, data management, and activation. Founded in London over ten years ago, LeadScale’s principle–powered solution provides the greatest leverage to any business – the ability to inform the most profitable outcome at every moment of the customer journey, from engagement to relationship.